The low-income population represents the 4 billion people in the world who live on less than $10 per day. This population is predominantly located in developing countries, with a large concentration in Africa, Asia and Latin America. The low-income population is estimated to have a collective purchasing power of over $5 trillion, making it a potentially lucrative market for businesses that can effectively serve this population.
Financial inclusion contributes to the health and efficiency of the economy and is a lever of poverty reduction. It is at the heart of 10 of the 17 SDG goals with evidence showing that financial inclusion can support overall economic growth and the achievement of broader development goals. Worldwide, account ownership reached 76 per cent of the global adult population in 2021. However, 1.4 billion adults are still unbanked – women, poor adults, the less educated and those outside the labor market continue to be underserved.
Extreme poverty is way off track to meet SDG1 – to end extreme poverty by 2030. Globally, there are about 682 million people (8.5% of the world population) living in extreme poverty. Extreme poverty is increasingly concentrated in Sub-Saharan Africa. In 2022, 62% of people living in extreme poverty lived in Sub-Saharan Africa. 1.8 billion people were living on less than $3.65 a day; and 4.2 billion people were living on less than $6.85 a day.